Privacy Policy

Last Updated: April 2026 | Effective: Immediately

PulsePawsLab ('we,' 'our,' or 'us') is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at pulsepawslab.store or make a purchase from us.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following categories of personal information:

a) Information You Provide Directly

  • Name, email address, and phone number
  • Billing and shipping address
  • Payment information (processed securely through PayPal — we do not store your card or bank details)
  • Communications you send us (support emails, contact form submissions)

b) Information Collected Automatically

  • IP address and browser type
  • Device information (operating system, device type)
  • Pages visited, time on site, and click behavior
  • Referring URLs and search terms
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and delivery notifications
  • Respond to customer service inquiries and support requests
  • Improve our website, products, and shopping experience
  • Send you promotional emails and offers (with your consent)
  • Detect and prevent fraud, unauthorized access, or illegal activity
  • Comply with applicable laws and regulations

3. Cookies & Tracking Technologies

Our website uses cookies — small data files stored on your device — to enhance your browsing experience. We use cookies to:

  • Remember your cart and preferences
  • Understand how visitors interact with our website
  • Serve relevant advertising (if applicable)

You can control cookie settings through your browser preferences. Disabling cookies may affect certain features of our website.

4. Sharing of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your data with:

  • Shipping and logistics providers — to deliver your orders
  • Payment processors (PayPal) — to securely process your payments
  • Shopify — our e-commerce platform provider, which powers our store
  • Analytics services — to help us understand website usage (e.g., Google Analytics)
  • Law enforcement or legal authorities — when required by law or to protect our rights

All third-party service providers are contractually required to handle your data in compliance with applicable privacy laws.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. Order records are typically retained for a minimum of 5 years for accounting and legal compliance purposes.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access — Request a copy of the personal data we hold about you
  • Right to Rectification — Request correction of inaccurate or incomplete data
  • Right to Erasure — Request deletion of your personal data ('right to be forgotten')
  • Right to Data Portability — Request your data in a structured, machine-readable format
  • Right to Opt-Out — Unsubscribe from marketing communications at any time

To exercise any of these rights, please contact us at pulsepawslab@gmail.com.

7. Security

We implement industry-standard security measures to protect your personal information. Our website is hosted on Shopify's secure platform, and all transactions are processed through PayPal's encrypted payment system. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., PayPal, social media platforms). We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make significant changes, we will update the 'Last Updated' date at the top of this page and, where appropriate, notify you by email.

11. Contact Us

For any privacy-related questions, concerns, or requests, please contact: